Social media is a great way to reach your customers on a variety of platforms, Facebook, Twitter, Linkedin and Instagram all have helpful guides on how to use their channels to grow your business.
Social media management tools like Hootsuite or Buffer enable you to manage and schedule your content. Find out how to track your performance and understand what works well with your customers. In addition to the analytic tools on each social platform, Google Analytics can help you analyse traffic and gain insight into how customers interact with your website.
How to get started, identify your marketing goals, create Facebook Pages, ads and stories, insights and reports plus resources such as a free marketing plan for small businesses. Find out more.
Amplify your messages, your Tweets broadcasting to the largest audience and your videos driving higher brand recall and awareness. Go through the basics and see Twitters guides, worksheets and webinars. Find out more.
Lynda has expert videos to help you get started on LinkedIn. LinkedIn Learning: Online Courses for Business is free to join for a month and gives access 16,000 expert-led courses in covering topics like how to use Excel pivot tables to Essential training on Filmmaker Pro. Receive course recommendations tailored to you and get certification on course completion. Find out more.
Find out how to get insights into your followers and how they interact with your posts and stories and see Instagram’s guides on using creative tools to create high quality photos and videos to make your brand stand out. Find out more.